ABBYSON HOME

Redefining Home Furnishings E-Commerce 

About:

Abbyson is an award-winning home furnishings manufacturer with 30+ years of experience supplying major North American retailers, who sought to directly engage with millennial consumers through digital innovation.

The Project:

Abbyson enlisted our expertise to reimagine their brand structure and positioning in the online retail space. Our goal was to revamp the website with a contemporary and minimalist approach, specifically targeting the younger millennial demographic.

Project Objectives

• Reimagine brand positioning in online retail
• Create a contemporary digital experience
• Target younger millennial demographic
• Transform perception from furniture supplier to lifestyle brand

Design Strategy

Website Design Approach

• Minimalist, contemporary aesthetic
• Mobile-first responsive design
• Visual storytelling emphasizing lifestyle and status
• Key design elements: 
  • Clean, intuitive navigation
  • High-quality product imagery
  • Lifestyle-oriented content
  • Seamless user experience across devices

User Experience Highlights

• Simplified product browsing
• Immersive visual storytelling
• Lifestyle content showcasing furniture as more than functional items
• Personalized product recommendations
• Interactive design elements

Launch Strategy

Digital Transformation Phases

1. Research & Planning 
   • Consumer behavior analysis
   • Millennial market insights
   • Digital platform strategy

1. Website Redesign 
   • Brand identity refinement
   • User experience optimization
   • Content strategy development

1. Market Positioning 
   • Social media integration
   • Lifestyle content marketing
   • Targeted digital advertising

Key Performance Metrics

Metric: Website Conversion Rate | Result: +42% | Impact: Substantial Sales Growth

Metric: New User Acquisition | Result: 35% Increase | Impact: Expanded Market Research

Metric: Social Media Engagement | Result: 50% Growth | Enhanced Brand Visibility

Key Outcomes

• Successfully repositioned brand for digital-first consumers
• Modernized digital presence
• Increased online B2C sales
• Transformed brand perception from traditional manufacturer to lifestyle brand
• Established strong connection with millennial market

www.abbyson.com